Adidas is a shoe company. This company advertises the idea that with their brand of shoes you will be able to not just complete the desired race or accomplishment, but will be able to go much father.
The Original
The design of this ad uses the rule of thirds in the background to help the running man stand out in the center. It also helps your eye draw to the more important elements of the ad, such as the words and logo, by having the top two-thirds of the ad whited out.
The color used in this campaign ad helps the reader focus on the words. The colored lines at the bottom of the page also helps the reader be drawn to the logo right above it.
the editor uses the same kind of typography for both sentences. The only difference is that the top one is bold, black, and bigger. The contrast in color and size helps bring the eye to it.
The New Ad
Unlike the original, I made the line more central so that more depth could be added to the photo. But I left my running guy in the same place as the original. This helps fit the ad campaign by leaving the men in the same places and other details in similar ways, but changes slightly with the added depth to the road. I also switched up the kind of road so that the ad would appeal to different target audience as well.
Colors are what tie the campaign ads together so I left the colors fairly the same so that the could be unity in this aspect.
I used the same idea as the original for this ads text. The only change is a slight change in words and the words are on the other side to give variety to the campaign.
Conclusion
I believe these ads work together because of the chosen design elements that help them work together. As soon above the consistency of certain designs and the slight changes gives each reader to see know from the start who they are advertising, but then also give a little variety in depth and location.
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